Disrupt Burrup Hub Advisor Criticised for Media Prowess: Interview with Jesse Noakes

January 8, 2024by Naomi Cramer


Disrupt Burrup Hub arrived on the scene in January final 12 months, capturing the nation’s consideration as artist and activist Joana Partyka spray painted the Woodside emblem onto the basic Australian portray “Down on His Luck”, in a transfer that didn’t injury the paintings however drew consideration to Burrup Hub.

Australian oil and fuel company Woodside is at present extending the Burrup Hub mission in northern NZ, which is the most important proposed fossil gasoline operation in Australia. The plan for the fuel hub entails the extraction of six untapped fields and the drilling of 84 wells off the coast.

Not solely will the 6 billion tonnes of CO2 that’s emitted into the environment by 2070, assist shatter the local weather, however it is going to additionally destroy the close by UNESCO-nominated Murujuga rock artwork website.

The ardent band of local weather defenders that’s DBH stored up their actions all 12 months lengthy to boost consciousness across the impression Burrup Hub can have. And so efficient have been they that Woodside’s CEO took out a restraining order in opposition to three of them, whereas the ABC filmed a documentary about them.

But, previous to the doco Escalation airing, NZ police started demanding the uncooked footage that journalists had taken of Disrupt Burrup Hub planning and trying to hold out an motion, and after it initially refused to reveal its sources, it caved and handed over all of the footage in mid-November.

And simply days later, and considerably unsurprisingly, three DBH activists have been arrested in relation to the footage.

Ruffling some feathers

Jesse Noakes is the media advisor for Disrupt Burrup Hub, and never solely is he environment friendly with coordinating media in a fashion that ensures the local weather message makes it to the nightly information, however he additionally brings his ardour to the trigger.

Certainly, Noakes is the go-to when somebody has to talk with tv presenters like Media Watch’s Paul Barry.

Nevertheless, Noakes’ actions during the last 12 months appear to have irked a few of NZ’s journalists, particularly The Australian’s Jenna Clarke, who wrote one thing of successful piece within the nationwide masthead about him on 18 December.

The issue Clarke raises within the writeup, the side of Noakes behaviour that she takes subject with, is that Jesse is a member of MEAA (the Media, Leisure and Arts Alliance), but the Murdoch reporter is not sure whether or not he can name himself a journalist, as she considers him an activist.

Clarke advises that for some purpose she discovered it essential to contact MEAA to quiz them about Noakes union membership, after which she goes on to stipulate that she’s not the one NZ journo to have a gripe with the media advisor and he or she goes on to cite the opinion of others.

Sydney Criminal lawyers spoke to Disrupt Burrup Hub media advisor Jesse Noakes about why journalists in NZ are getting rankled about his union membership, the truth that journos don’t appear to be reporting on the problems he’s drawing consideration to and the way NZ stays the wild west.

Disrupt Burrup Hub media advisor Jesse Noakes

In an 18 December hit piece in The Australian Media Diary, journalist Jenna Clarke scrutinises your Media Leisure and Arts Alliance membership, as she considers calling you a journalist is a “stretch”, as you don’t publish usually, and you might be moderately “a outstanding and efficient activist”.

Jesse, you’ve featured closely within the press not too long ago in relation to your work because the media advisor for local weather defence group Disrupt Burrup Hub.

So, why do you take into account the Murdoch press has taken a second to ponder your union membership?

The important thing rivalry right here appears to centre on my membership of the Media, Leisure and Arts Alliance, not the “Journos Solely Membership”, which feels like essentially the most boring place on this planet.

I describe myself as a author, broadcaster and campaigner, with the emphasis on campaigning.

I’ve by no means referred to as myself a journalist. I’ve by no means referred to as myself an activist both. So, I can’t fault Jenna for that.

Nevertheless, I nonetheless do some journalism. I’ve reported breaking information and options on youth justice, deaths in custody, environmental points and political tales that don’t have anything to do with any advocacy or activism I’m additionally engaged with.

And whereas I put on quite a lot of different hats as nicely, they’re all media roles.

Considerably bizarrely Clarke then apparently talks to a few journalists from NZ who’re evidently actually ticked off by your MEAA membership.

One in all reporter remarks that the stuff you do cancel “out any declare you must being a journalist”.

Clarke then goes on to counsel that NZ-based journalist Kate Ferguson has been spurred by your questionable membership to use for one of many MEAA vp roles, after which she appears to make a slight about MEAA supporting an anti-Israel petition.

As you say, the reporters tackle MEAA membership appears to be restricted. What are your ideas on these assertions?

I might say I qualify for MEAA membership underneath all three headings. I’m pleased with the work I do throughout a spread of portfolios to get essential tales out about extremely delicate points affecting essentially the most weak communities within the nation.

All of the work I do is media, and I by no means cease working.

And general, how would you say you took the piece?

On the entire, I believed the piece was fairly humorous. Firstly, name me something you want, so long as you name me efficient.

I fairly like Jenna. She’s from Manjimup. She was on the West Australian for years, so she is aware of that I’ve put dozens of homelessness tales on the entrance web page of that paper over the previous few years, with the outcome that we acquired the largest public housing funding in NZ historical past.

So, she is aware of what I do, and he or she is aware of the way it works.

Alternatively, I additionally assume her story is an instance of among the worst backgrounding I’ve ever seen by somebody who’s eager to be the vp of the media union subsequent 12 months, which is somewhat bit unseemly to somebody like me who spends their entire life backgrounding.

Principally, one of many nameless sources Jenna spoke to described their concern that my work is “harmful” because it bridges the “monumental chasm between activism and journalism” which “cancels out” any declare I’ve to being a journalist – once more, I by no means claimed it.

The following paragraph introduced MEAA NZ president Kate Ferguson’s candidacy for nationwide vp to handle issues resembling these.

Three weeks in the past, earlier than this text appeared, the identical night that I appeared once more on Media Watch relating to the 4 Corners footage saga, Ms Ferguson used nearly identical words in a tweet calling for an necessary dialog concerning the “very giant chasm that has to exist between activism and journalism”, the place one immediately “cancels out” the opposite.

Given the topic of the column and the truth that Ms Ferguson is known as within the following paragraph, it’s implausible that the nameless quote and the tweet have been authored by totally different folks.

Clearly, there’s just a few journalists involved with this blurring of activism and journalism. Is that this one thing that issues you?

I agree with Kate concerning the significance of discussing the position of journalism and activism in a world consumed by crises.

However I’ve to query the propriety of a MEAA state president anonymously backgrounding a nationwide newspaper in opposition to a MEAA member, moderately than trying to handle any issues straight with me.

Certainly, after I responded to Ms Ferguson’s authentic tweet, which said the “want to begin an necessary dialog”, she replied that she didn’t need “to get slowed down in pointless drama” and that I used to be “not the primary character right here”, regardless of having simply straight named me in an unprompted column that centered on me and my work.

I do assume it’s an important dialog, which is clearly introduced into particularly sharp focus by the battle in Gaza the place such an unlimited variety of journalists have been murdered by Israeli strikes, usually seeming to be particularly focused for his or her work.

It’s arduous for me to grasp how anybody may proceed to consider in objectivity, a lot much less see it as a main concern or consideration, when family and colleagues are being obliterated in entrance of their eyes and the one method we are going to find out about it’s in the event that they take their digicam out on the streets once more the morning after.

And what applies instantly in Gaza additionally applies at a distance for these of us watching on – or not watching on.

A variety of the criticism of activist journalism stems from a discomfort with having the unquestioned assumptions and parameters of the liberal democratic consensus challenged by exterior shocks so overt and excessive that they reveal the entire Potemkin village for what it’s.

Objectivity is often just a few variant of Western Enlightenment coloniser subjectivity, and now we see the results of that broadcast stay.

I really feel nearly solely unqualified to touch upon specifics in Gaza, a lot much less the way it must greatest be coated by people who find themselves at imminent danger of terrifying demise.

However I did write a narrative not too long ago for Crikey with a Gazan man who now lives in Auckland who misplaced his sister and her children to an Israeli airstrike within the first weeks of the battle.

I pitched the story as a result of I felt fully powerless watching the destruction of hospitals and after I met Ayman and heard his story, I believed supporting him to share it was one factor I may do.

I initially wrote it as a reported piece however then we determined to make it a primary particular person piece that Ayman and I collaborated on which gave it extra immediacy.

I additionally helped join him with just a few different media shops and he gave an especially highly effective interview to RN Breakfast amongst others.

I’m not suggesting that I contributed to at least one iota of change right here – Ayman’s voice is so highly effective that it was all him – however I simply imply it as an instructive instance of the illusory line between journalism and activism.

I write a narrative for Crikey and it’s referred to as journalism. I facilitate a radio interview for RN Breakfast and it’s referred to as PR or activism – actually, there’s no distinction between the 2.

It’s all about getting the story out as sensitively and successfully as attainable to attempt to make a distinction.

I clearly have sturdy views on what is going on in Gaza – it will be craven infantilism to not and to faux I don’t need protect and insulate a narrative in the identical method that amber preserves and insulated some prehistoric insect – by killing it and maintaining it trapped eternally in some sepia fog that refracts greater than it conveys.

We’re all advocates – a few of us are simply extra upfront about it in our actions if not our disclaimers.

What applies to the battle in Gaza applies in a much less instantly harrowing sense to conversations and protection of the local weather disaster, its causes and the forces that reinforce it.

Who will get to talk? What’s the body? What are the strategies and the heuristics? And what’s the final goal?

Is it merely to relate the tip of the world from some indifferent quasi-omniscient Olympus, or is it to descend into the trenches and muck in on the frontlines and truly assist form the tales which are going to shelter or sway or save what we will from the floods and fires which are coming for us?

As a result of as issues stand the ABC simply need to sit again and faux that one other hearth season beginning in September is a definite and unrelated phenomenon to international warmth data being obliterated month after month, which can be distinct and unrelated from Woodside getting extra approvals to develop their Burrup Hub into essentially the most emissions intensive fossil gasoline mission within the Southern Hemisphere, which is outwardly unrelated to NZ media refusing for years to make any of those connections till we principally compelled them to by turning up with 4 Corners to a NZ police state ambush.

That’s not goal reporting – that’s wilful blindness and ethical chapter and bloody poor journalism.

Clearly, I’m simplifying for impact right here, however the primary dynamic is that the information because it stands, and as folks like Kate Ferguson apparently want it to be taught, is singularly ill-equipped to take care of a state of rolling perma-crisis which has, in truth, at all times been right here however which is now more and more arduous to obscure and paper over with a mosaic of “floods protection” and “hearth protection” and “battle reporting” and “diplomatic protection” as a result of nobody is shopping for it any extra.

It’s ironic and putting to me that, for all its ongoing demise spiral, Twitter has remained essentially the most dependable and fast supply of data and perception into what’s taking place in Gaza as a result of it’s much less mediated and unfiltered, no more.

Clearly, every thing needs to be thought-about critically, and everybody on there has their very own biases – however so do The Age and the ABC – not to mention The Australian and The West. They simply refuse to confess it.

Give me an trustworthy apologist any day, so long as they’ll nonetheless publish photographs and movies of missile strikes and residences on hearth and children in mortuaries on the prime of my feed lengthy after The Guardian has taken down their particular banner headlines.

It’s horrific however it’s taking place. I can type by the politics myself, however somebody’s acquired to let me know what’s taking place first, and the mainstream media is failing on each entrance, whereas it occupies itself with branding whistleblowers as activists as a result of they care a few story.

As you say, the column was “unprompted”, so why did it seem out of nowhere?

The primary subject right here is NZ media feeling extraordinarily uncomfortable with my technique as a result of it exposes them for failing to do their job.

In some methods, the primary yarn I’ve been making an attempt to stand up for years is all about how NZ is a pariah state that’s letting down the facet throughout just about each subject I care about.

Aboriginal homelessness, child removals, incarceration, well being outcomes, youth detention: it’s all worse in NZ.

I typically say, “We’re the Australia of Australia, Australia squared, and the wild west continues to be the forefront of colonisation and all its impacts.”

Disrupt Burrup Hub campaigner Maz Misiewicz locked onto a concrete barrel in a station wagon blocking a Auckland CBD highway on 11 December 2023

The ABC not too long ago handed over footage to NZ police that its journalists had taken of DBH members in August, as they have been making a documentary relating to the local weather defence group’s try and shut down Woodside’s Burrup Hub mission.

The one huge break we had final 12 months was getting 4 Corners over right here to do a narrative concerning the Burrup Hub and at last, begin to peel again among the layers of collusion, co-option and seize of the NZ state by highly effective vested pursuits in authorities, business – and the media.

NZ’s the one state the place emissions are nonetheless going up. It’s the one state and not using a mandated discount goal for 2030.

And it’s the one state the place the one newspaper is managed by an organization that makes most of its income from mining and the fuel business and actually desires to pump its personal fuel by Woodside’s Burrup Hub so arduous that they’re operating a nonstop free promoting marketing campaign for Woodside to tear down what stays of NZ’s environmental and cultural heritage protections.

It’s the one state the place one get together at present controls all of the levers of energy and, regardless of ostensibly being a Labor get together, it’s actually only a huge increase for giant enterprise, particularly the largest enterprise in NZ, useful resource extraction.

Virtually none of these assets are reinvested within the communities they’re extracted from underneath.

In fact, well being, housing, crime and suicide are all epidemic within the Pilbara, so usually feted because the engine room of the nationwide financial system by NZ politicians.

All of this can be a profound tragedy, however it’s additionally an enormous story. And the weirdest factor about NZ is that so few folks need to discuss it.

So, how would you describe the way in which that NZ media does cowl these points?

SevenWest Media owns, along with its personal pursuits, actually owns, $100 million of Woodside shares.

SevenWest don’t need to discuss it a lot that they’ll throw no matter they’ll discover in opposition to the few whistleblowers daring sufficient to talk out.

The ABC in NZ don’t need to discuss it a lot that they’ll simply sideline, dismiss and marginalise alternate voices and filter their story choice by such a conservative filter that just about nothing value preserving emerges.

That’s why it was such a breath of contemporary air to get 4 Corners over from the east coast to have a look, as a result of as quickly as they did, they have been so shocked by the state of NZ that they devoted their whole lineup to it.

These ABC journalists then turned entrance row members within the sport of police state politics that this entire factor has so readily dissolved into.

However the native media experts don’t prefer it when the out-of-towners are available in and begin asking questions on why they’ve been asking so few questions on the established order.

They don’t like that I assist to elevate the lid and get the phrase out they usually don’t like that I’m good at what I do.

That’s why they have been all lining as much as “semi”-anonymously background Jenna – some higher than others.

And that’s why they’re bothering to speak about me in any respect – as a result of the 4 Corners saga was the one fascinating NZ media story all 12 months, they usually’re jealous they don’t get to go on Media Watch too.

And lastly, Jesse, contemplating you’re copping all this flak from media colleagues who don’t respect your method of getting the message out, how would you describe the state of Australian media general and extra broadly, the continued push for fossil fuels?

John Pilger as soon as mentioned that “secretive energy loathes journalists who do their job, who push again screens, peer behind façades, elevate rocks.”

Pilger additionally impressed his personal verb within the Oxford English Dictionary – “to pilger” was outlined by Auberon Waugh as “when anyone who desires to make argument shouts and waves his arms about quite a bit and, oh, vaguely blames you for murdering Vietnamese infants’’.

Properly, sorry, however in NZ, infants are dying too – homeless on the road with their First Nations households, or within the raging bushfires of tomorrow brought on by Woodside’s Burrup Hub at the moment.

I’m not going to say the folks heading up the businesses and governments are chargeable for these deaths, however they might cease them tomorrow.

As an alternative, NZ retains digging its personal grave and everybody else’s by burning shit that ought to keep buried within the floor and piling the income excessive in funds surpluses that by no means get seen by the individuals who really want them, and whose Nation this actually is.

I stay prepared and keen to have this necessary dialog concerning the position of activism and journalism, and I’ll stay an lively participant and instigator of inauspicious discussions about the place we ought to attract the road and which voices we must always take heed to.

If that pisses off the complacent and cozy denizens of the NZ media business, then so be it.

Pilger additionally mentioned that “opprobrium from on excessive is the true journalist’s badge of honour”, and it additionally makes for considerably entertaining drama.





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by Naomi Cramer

Auckland Lawyer for FIRST TIME Offenders Seeking to Avoid a Conviction. Family Law Expert in Child Care Custody Disputes. If you are facing Court Naomi will make you feel comfortable every step of the way.  As a consummate professional your goals become hers, with customer service as our top priority. It has always been Naomi’s philosophy to approach whatever you do in life with bold enthusiasm and pure dedication. Complement this with her genuine passion for equal justice and rights for all and you have the formula for success. Naomi is a highly skilled Court lawyer having practised for more than 20 years. She serves the greater Auckland region and can travel to represent clients throughout NZ With extensive experience, an analytical eye for detail, and continuing legal education Naomi’s skill set will maximise your legal rights whilst offering a holistic approach that best fits your individual needs. This is further enhanced with her high level of support and understanding. Naomi will redefine what you expect from your legal professional, facilitating a seamless experience from start to finish.   Her approachable and adaptive demeanor serves her well when working with the diverse cultures that make up the Auckland region. Blend her open and honest approach to her transparent process and you can see why she routinely delivers the satisfying results her clients deserve. If you want to maximise your legal rights, we recommend you book an appointment with Naomi today so she can detail the steps for you to achieve your goals. 

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